He's been hailed as a cool guy since he held office as the head of the Roman Catholic Church in March, 2013. Today, Pope Francis has levelled up by joining one of today's hottest social media platforms.
Then again, the 79-year-old Argentine is no stranger to social marketing tools. He's posed for numerous selfies, and has gained over 25 million followers on Twitter in the span of three years. And in under 16 hours, he's already followed by 1.1 million on Instagram under the handle @franciscus.
His latest post, a five-hour old video in which he invites followers to get a glimpse of his daily life, has clocked over 292,000 views so far. Will he get on Snapchat next?
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