Why No One Is Swiping Right On Your Tinder Profile

It’s not you, it’s what you’re wearing


Haven’t been getting much action on your Tinder account recently? It might be the colours you’re wearing in your profile picture.

In a recent study by Tinder, 12,000 profile photos of male and female users, between 18 to 40 years old and residing in New York, Los Angeles and Atlanta, were analysed. The study, released on Mashable, found that a vast majority of profile pictures featured outfits in similar colours.

Seventy-two per cent of men and 56.2 per cent of women wore basics and neutral colours, with the most popular shade being — no surprise — black.

When it comes to a dating app that’s as visual as Tinder, sticking to a “uniform” means most users don’t stand out from the sea of people. Add to the fact that most of us don’t pay close attention while using dating apps, and the endless torrent of homogenous images might actually prompt us to automatically swipe left, rejecting potential matches.

So, what should we be wearing for our dating app’s profile picture? Dr Jessica Carbino, a sociologist for Tinder says, “Clothing is an important way for individuals to provide signals to prospective matches. While the type of clothing an individual wears is not directly associated with being liked or not, clothing is one factor in creating the portrait of who a person is. Given that the vast majority of users are wearing neutral colours, individuals who want to make a splash should wear a vibrant colour.”

Specifically, you should try slipping into something red. A 2010 study by Daniela Niesta Kayser, Andrew J. Elliot and Roger Feltman found that the colour red instantly makes a person look more popular and attractive. This is seen in animals too — like female macaques, whose buttocks get red during mating season, or the bright red feathers on male cardinal birds.

The colour red has such an effect on us because primitively, we’re wired to find mates who are strong and healthy in terms of sexuality and fertility. And red has, since prehistoric times, been a signal of these biological strengths.

If that’s a tad too strong for you, a pink-peach colour can also make you look more amiable without being too in-your-face, according to Leatrice Eiseman, director of the Pantone Color Institute and author of Colors For Your Every Mood. Apparently, that shade is “very flattering on most skin tones” and gives you a “healthy glow”.

So this year, if you really want to see some results on your dating apps and sites, remember that a little colour never hurt anyone.

For more on love and relationships, read The Best Time To Find Love Online Is Now or Gross Things Girls Secretly Love Doing For Their Men. For more on lifestyle, click here

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