We judge people by their appearance, and it’s not much different even when we are communicating electronically: How you phrase your message and present your document will shape the impression you are making. Just as grammar and vocab reveal your language capabilities, the typeface you choose is an indicator of your personality.
Whether you did it knowingly or not, that Comic Sans you put in that business presentation could have been the deal-breaker...it definitely pays to wise up to the signs that your favourite typeface could unconsciously be sending!
Good ol’ Times New Roman is known to be a safe classic, but should it be your font of choice when you need to come across as modern and forward-looking? Get clued-in about typography with this infographic by Content Group: