Instagram In Numbers

We celebrate our favourite app’s fifth birthday with its best moments throughout the years


Doesn’t it feel like we’ve been using Instagram for forever? From letting our followers know what we had for lunch to stalking exes and getting an inside look into the lives of our favourite celebs, Instagram has become an integral part of our lives. It’s one of the most used apps in the world and boasts a whopping 300 million users so far. The social media app turns five this month, so we thought we’d commemorate the special day with some of its best moments over the years in numbers.

1. 10/10

Instagram, created by computer programmer Kevin Systrom and software engineer Michel Krieger, was launched in October 2010. 

2. 16/7/2010

The date the first Instagram post was uploaded. The picture was posted by co-founder Kevin Systrom and featured his golden retriever, and was edited with the filter X-Pro2. 

3. $1,000,000,000 

How much money Facebook bought Instagram for in April 2013. Nope, it is not a typo — Facebook paid a cool $1 billion.

4. 300,000,000

Number of active users Instagram has currently. 

5. 49,700,000

The number of followers Taylor Swift has, making her the most followed person on Instagram. Former title holder Kim K now comes in second with 48.2 million.

6. 3,100,000

It seems like social media popularity runs in the Kardashian-Jenner blood. Kendall Jenner's picture of her lying down in a white gown with her hair arranged into heart-shapes has garnered 3.1 million likes to date and gained the title of most liked photo of all time. 

7. 766,000,000

The number of times people have tagged their photos with #love, making it the most popular hashtag ever.

8. 451 and more

The number of selfies Kylie Jenner has posted on Instagram, the most number of selfies a celeb has posted on the app. Following her in second place is weirdly…Snoop Dogg.

9. 80,000,000

The number of photos posted on to Instagram every single day.

10. 225,000

How many followers Jeanette Aw has, making her the most followed local celeb in Singapore. Plus, she was amongst the few here to have her account verified!

Photos: @kevin, @taylorswift, @kendalljenner, @kyliejenner and @jeanetteaw_xuan via Instagram.

For more on lifestyle, click here. Or check out Chinglish Comes To Singapore or Books Aren't Dead.

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