Here’s What Song Hye-kyo Has Been Up To

“You have to have a strong belief and always be honest with yourself and to the world. Be kind, be bold, be graceful, be virtuous” — this is how Chaumet’s new ambassador Song Hye-kyo interprets the high jewellery brand’s defining words “Grace & Character”, and it’s no doubt that she very much embodies it.

An exclusive behind-the-scenes look at Song Hye-kyo’s new Chaumet campaign
(Video credit: Mercury PR)
Photo credit: Mercury PR

Working with Chaumet for the first time in its new visual campaign, Song Hye-kyo dons the brand’s two definitive collections of jewellery inspired by its muse Empress Joséphine — Joséphine Aigrette and Joséphine Aigrette Impériale. Describing Empress Joséphine as “playful, tasteful, confident, modern on the one hand; strong, powerful, independent on the other”, Song Hye-kyo similarly stands her own as the modern woman, a vision of regal femininity in Chaumet’s distinctive range of tiara-esque earrings, pendant necklaces, and stackable rings.

Photo credit: Mercury PR
Photo credit: Mercury PR
Photo credit: Mercury PR
Photo credit: Mercury PR