You’re Invited To Fendi’s 90th Birthday Party

And you don’t even have to leave your seat


It’s not often someone gets to celebrate his or her 90th birthday. And if you’re a brand in the tough retail scene, that’s even more rare. So of course Fendi hitting the big 9-0 this year is major cause for festivity – and the Roman brand is doing it in glamorous Italian style.

Later today (well, technically tomorrow, 8 July, at 2.30am Singapore time), it will hold a special Legends and Fairy Tales fashion show at the majestic, iconic Trevi Fountain, which it finished restoring earlier this year as part of the brand’s Fendi For Fountains project.

The show will be a celebration of the maison’s achievements and innovations over the years in the areas of fur and accessories, and promises to be a magical spectacle of water, light and fashion, appropriately set in the centre of the romantic City of Eternal Love.

So that you don’t miss this once-in-a-lifetime experience, here are five ways to see the show – from the comfort of your favourite couch!

#1 Watch it live

Fendi has set up a micro-site designed around the concept of water, which will countdown to showtime. Come 2.30am on 8 July (Singapore time), you can watch Legends and Fairy Tales live here

#2 Stalk Fendi’s BFFendi Squad

Fendi has teamed up with a tribe of international style influencers – including @StyleHeroine, @TheHautePursuit, @GiorgiaTordini, @TineAndreaa, @Majawyh and @Anny_styleontop – to showcase the event on social media and do a street-style photo shoot in Rome. All you have to do to is hit them up on Instagram and Snapchat.

#3 Follow Fendi on Snapchat

See snappets of all the fun via @fendi!

#4 Catch live interviews by Margaret Zhang

The interviews, in English and Mandarin, will be hosted on Fendi’s micro-site after the fashion show, along with backstage photos, celeb highlights and features on the making of the collection.

#5 Follow us at @ellesingapore

Of course, ELLE Singapore will be at this major fashion event, so follow us on Instagram and Snapchat @ellesingapore for live updates from Rome!

For more on fashion, head here. Or check out Fendi Turns 90 and Fendi’s Karlito Travels The World With ELLE Editors

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