All too often, advertising campaigns for fashion brands rely on famous faces, exposed body parts or stunning scenery to buoy them through the short and shallow focus periods of us attention-deficit folk.
The clothes and accessories? Well, let’s be honest. They’re kind of secondary, aren’t they?
So we were pretty surprised when we clapped eyes on Proenza Schoulder’s latest Spring-Summer 2016 shots, sent to ELLE Singapore in an exclusive limited release. There are no mega celebs featured, no bare bods and no exotic backdrops, even – only a couple of models in very, very beautiful and wearable clothes that we just couldn’t tear our eyes away from. Talk about keeping the focus on fashion!
See for yourself in the images above - and look out for the collection in-store come March.
P/S: Okay, if you really need to know who the models in the photos are, they’re up-and-comers Selena Forrest and Nicole-Antonia Spagnola, all lensed by young Califonia-based photographer Zoe Ghertner.