Jake Gyllenhaal Stars In Trippy Santos De Cartier Commercial

The actor is the new face of the iconic Cartier watch, which had its design updated this year.

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To introduce the updated Santos de Cartier watch that was unveiled at the 2018 edition of the Salon International de la Haute Horlogerie Genève, Cartier has found for it a spokesperson in American actor Jake Gyllenhaal.

The thespian reveals a new side to his talent with each movie he adds to his filmography, taking on a wide variety of roles — it’s this adventurous spirit that aligns him with the bold Santos. 

The updated Santos de Cartier sports refined curves. 

He’s delivered a perfectly pitched performance in demanding roles, the most memorable of which are from films including Brokeback Mountain, which earned him a BAFTA award and an Oscar nomination, David Fincher’s Zodiac, Tom Ford’s Nocturnal Animals, and Stronger which he produced and starred in.

Photo: Matthew Brookes

As part of the Santos ad campaign, he stars in a 60-second film directed by Seb Edwards, a British director who is known for the mythical, reference-laden poetry in his productions. The concept was inspired by pioneering aviator Alberto Santos Dumont, for whom the very first Santos watch was created.

“I wanted to create a Fellini-style fantasy world…I tried to capture the spirit of Alberto Santos Dumont and his obsession with flight, speed and danger. I like to imagine what his dreams might have looked like... and come up with some wild imagery, a kind of abstract fantasy,” says Edwards of the film.

Watch the video below and the following clip of a “bold” interview with Gyllenhaal, in which he reveals his opinion of the Santos de Cartier. 


For more on Watches & Jewellery, head here. Or check out Kaia Gerber Is The Face Of Omega’s New De Ville Trésor Watch and Chopard Becomes First Luxury Jeweller To Commit To 100% Ethical Gold.

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