To introduce the updated Santos de Cartier watch that was unveiled at the 2018 edition of the Salon International de la Haute Horlogerie Genève, Cartier has found for it a spokesperson in American actor Jake Gyllenhaal.
The thespian reveals a new side to his talent with each movie he adds to his filmography, taking on a wide variety of roles — it’s this adventurous spirit that aligns him with the bold Santos.
He’s delivered a perfectly pitched performance in demanding roles, the most memorable of which are from films including Brokeback Mountain, which earned him a BAFTA award and an Oscar nomination, David Fincher’s Zodiac, Tom Ford’s Nocturnal Animals, and Stronger which he produced and starred in.
As part of the Santos ad campaign, he stars in a 60-second film directed by Seb Edwards, a British director who is known for the mythical, reference-laden poetry in his productions. The concept was inspired by pioneering aviator Alberto Santos Dumont, for whom the very first Santos watch was created.
“I wanted to create a Fellini-style fantasy world…I tried to capture the spirit of Alberto Santos Dumont and his obsession with flight, speed and danger. I like to imagine what his dreams might have looked like... and come up with some wild imagery, a kind of abstract fantasy,” says Edwards of the film.
Watch the video below and the following clip of a “bold” interview with Gyllenhaal, in which he reveals his opinion of the Santos de Cartier.
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