Think Singaporeans aren’t badass? Think again.
Puma has just released its new Run the Streets campaign featuring six local go-getters from different backgrounds who fearlessly “follow their instincts, live and charge towards life at full speed”.
The six are rapper ShiGGA Shay, DJ Amanda Keisha Ang, graffiti artist Ceno2, young ‘hawkerpreneur’ Douglas Ng, crochet artist Kelly Limerick and award-winning bartender Vijay Mudalair join The Weeknd as the brand’s Singaporean faces for the campaign.
They’ve been chosen because they embody the Run the Streets spirit: Hustlers who stay true to themselves and constantly push boundaries.
The campaign is launched in conjunction with the release of the Puma IGNITE Limitless, a new shoe silhouette that balance bold streetwear influences with performance features and technologies that are made for the hustle and bustle of city-living.
Also part of the range is the IGNITE evoKNIT, a fully-knitted pair of shoes that boasts running technology with streetwear design.
In the gallery above, check out all the images from the Run the Streets Campaign!