Apparently every little detail of your favourite jeans has a ~secret~ purpose you never even thought about.
Like that useless tiny pocket inside of your regular pocket (they held pocket watches, back when that was a thing) or those little silver buttons on your seams (rivets for reinforcement).
Now, I've gotten to the bottom of one more denim mystery: that leather patch on the back of your jeans.
Once upon a time, these little babies were made of leather and featured an embossed logo for the maker of the jeans. But now, brands mostly use faux leather patches made of paper.
Even weirder: they actually have a name. They're called Jacrons.
The Jacrons don't really have a purpose, apart from brand recognition. Since most jeans look pretty much the same, companies use your butt as a billboard to help potential shoppers identify the brand.
Levi's was actually the first brand to do this, adding a leather patch to their riveted denim waist overalls back in 1873. A Levi's historian told Seventeen.com the patch was added to keep customers from accidentally buying fake jeans.
'From the leather back patch, customers could immediately determine if the jeans were a genuine pair of Levi’s overalls with the high quality they expected. Even those who were illiterate or who spoke a foreign language recognized Levi’s products from the famous Two-Horse Trademark illustration on the leather back patch.'
Fast forward to 2018 and the patch is a trendy fashion accessory.
This story first appeared on ELLE.com.
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