Bottega Veneta's Italian heritage is core to its brand identity. The emphasis on craftsmanship done in specialised ateliers in Italy's Veneto region is woven into everything it does — particularly its signature leatherwork techniques.
So what would such a fundamentally Italian brand look like outside of its native land?
To celebrate the opening of a massive new New York flagship store at 740 Madison Ave, Bottega Veneta moved its runway show from Milan to New York City, taking over one of the city's most iconic institutions, the New York Stock Exchange.
A-list celebrities stacked the front row, including Priyanka Chopra, Julianne Moore and Salma Hayek.
And an A-list casting, done by Katie Grand, graced the runway, including Adwoa Aboah, Irina Shayk and Gigi Hadid.
The clothes were steeped in rich jewel tones, luxe and bold in a way that felt inspired by New York's slickness. Inlaid geometric shapes on dresses and coats seemed to take their cues from the city's deco architecture. And big coats thrown over silky pjs seemed a quintessentially New York outfit: The hungover bodega run, but make it fashion.
Inside the Stock Exchange, on a raised platform, creative director Tomas Maier installed a sleek Italian living room, complete with a working fireplace, and models collapsed into the velvet couches or took a seat at the dining room table after they'd completed their turn on the catwalk.
That contrast — the brisk harried walk (in this case on the runway instead of on the sidewalk or a in subway tunnel) only to collapse on the couch at home — is an experience every New Yorker can relate to.
Another uniquely New York experience that Maier captured (though likely without intending to) was the crush of people inside a poorly laid out venue and the audible grumbling about it all. Ah well, such is New York!
Scroll down to see more of the runway looks:
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