The athleisure trend isn’t going anywhere soon, if H&M has anything to say about it. After designing outfits for the Swedish Olympic and Paralympic team for Rio 2016, the fast-fashion brand is moving to make the rest of the world’s non-athletic bodies look just as fit and fab.
Enter its For Every Victory collection, a “technical high-fashion sports collection that celebrates the power of personal victories”. Made of quick-drying, breathable materials and developed with the input of the Swedish Olympic team, it focuses on core sports and training pieces – including performance tees, running shorts and leggings, and sports bras – that have actually been tried and tested by the squad. Can’t get more legit than that.
The For Every Victory collection will drop at H&M Orchard and Kallang Wave on 21 July. In the meantime, get a sneak peek above of the campaign, which is fronted by inspirational personalities such as transgender Caitlyn Jenner; Down Syndrome gymnast Chelsea Warner; female boxer Namibia Flores and shark-attack survivor and surfer Mike Coots.