From tracksuits to slip dresses, 2016 appears to be dominated by fashion trends from the ‘90s. As designers revisit the clothing from their nostalgic youth, the era’s iconic brands are also making a serious comeback. Here are some labels that are tapping into the current ‘90s revival:
Sports label Reebok has teamed up with Grammy-winning rapper Kendrick Lamar for several collaborations, including last month’s campaign for its updated Classic sneaker, a streetwear staple that Lamar recalls wearing in high school. The iconic shoe has also been spotted on celebrities like Alicia Keys, Beyonce and Kylie Jenner.
The ubiquitous, inverted triangle logo of Guess was one of the most recognisable symbols of the fashion industry in the ‘90s, and the current logomania trend forms the perfect setup for the brand to make its comeback. Tapping into its streetwear roots, Guess has unveiled a collaboration with stylish rapper A$AP Rocky for a collection of hip-hop-inspired clothes, which includes the brand’s iconic denim jackets and of course, logo t-shirts.
Photo: Champion x Supreme
If you grew up in the ‘90s, chances are you would’ve had one of Champion’s grey sweats hanging in your closet. The sportswear brand has upped its cool ante with an ongoing collaboration with cult label Supreme, which has been wildly successful so far - the retro logo-emblazoned hoodies and sweats have been flying off the shelves after each launch.
The go-to brand among the popular jocks from my high school days, FILA has come a long way from making shoe bags to joining the mainstream fashion collective. Its Spring/Summer 2016 collection is a revival of throwback athleisure wear and sneaker reissues – all dressed in the brand’s signature shades of red, navy and white.