The Ultimate Status Symbol

The Rolex Oyster Perpetual Day-Date is the most eminent timepiece in its category


When it was launched in 1956, the Day-Date marked a world first: It was the first calendar wristwatch to indicate the day of the week spelt out in full, in addition to the date — a technical feat at the time. Horology may have advanced by leaps and bounds since then, but the Day-Date remains a distinctive symbol of Rolex’s pre-eminence alongside the most renowned of watchmakers today.

Rolex has long been associated with those who have guided the destiny of the world. And no matter how different their visions, fields of work or achievements, many of these exceptional men and women have one thing in common: The Day-Date. The fact that it was worn by more presidents, leaders and luminaries than any other timepiece says a lot about its presence.

As a mark of its nobility, the Day-Date collection is crafted exclusively in an array of precious metals, including 18K white gold, yellow gold and Everose gold, as well as 950 platinum. The Rolex Oyster Perpetual Day-Date 36 is a refined size that’s perfect for ladies, while bearing a calibre of unparalleled mechanical superiority. This featured range is available in dials of cherry, green or cognac, exclusively fitted with an alligator strap in the corresponding colour for a seamless look. The folding Crownclasp is effortless to use, and allows the strap length to be easily adjusted for the best possible fit.

Underneath the elegant exterior of the Day-Date 36 lies a level of technical mastery that’s higher than you’d imagine. The calendar display relies on disc mechanisms that reveal their ingenious engineering at midnight, when the day and date change simultaneously and instantaneously.

As with all watches in the Oyster collection, each Day-Date is certified as a Superlative Chronometer. This means that it has passed two rounds of examination: Each movement is officially certified by COSC (Swiss Official Chronometer Testing Institute) and is tested a second time by Rolex after being cased, to ensure that it meets criteria for precision that are far more exacting than those for an official chronometer. With its exceptional reliability and uncompromising quality, it’s no wonder that the Day-Date represents the summit of the Rolex art of watchmaking.

Details are available at all authorised Rolex retailers.

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