The Tiffany East West Introduces A New Side To Time

This unusual watch will have you doing a double take at first sight


When Tiffany & Co. launched the Tiffany East West watch last year, the timepiece surprised the industry with its audacious design. Featuring an unusual dial designed to be read length-wise, it literally turned the rules of watchmaking on their side.

This amusing touch, though unexpected of a brand hardly known for veering from its elegant and classic style, helped the otherwise traditional-looking watch to stand out. By making its wearer read time from a different angle, the brand also succeeded at creating a new perspective in watch design.

While the Tiffany East West might be quirky, its aesthetics are decidedly classic. The dial’s vintage-styled design points to the inspiration behind the watch — a portable travel clock (pictured below) that was made by the jeweller back in the 1940s. Not too much was lost in translation — one look at the face of this clock and you can easily see the resemblance.

Sized at 42 by 25mm, it’s a watch that both men and women could comfortably wear. However, for women who prefer a smaller option for their slender wrists, Tiffany & Co. has now introduced the new Tiffany East West Mini with a case downsized to 37 by 22mm.

Besides its feminine proportions, the Tiffany East West Mini also comes with two leather strap options — you’ll get a double-wrap watch strap in addition to the usual one — adding a fashionable twist to how it can be worn. It’s made its debut in three colour combinations: White dial with a black strap, blue dial with a blue strap, and the signature robin’s-egg Tiffany Blue dial with a grey strap. No prizes for guessing which version we want.

For more on Fashion, head here. Or check out This Smart Watch Will Boost More Than Just Fitness or This Sparkly Ring Packs A Powerful Message.


sign up for our newsletter

Sign up to receive a weekly round-up of the latest fashion, beauty and lifestyle news!

By signing up, I consent to Elle’s Terms & Conditions.


you will love this

we also recommend

you’ll love this