Alessandro Michele, Stella McCartney and Christopher Kane are among those to unite for a powerful new Kering campaign aiming to end violence towards women. The idea is to help the public to imagine their lives as 'her' - the one in three women who are victims of violence.
Based around a digital movement entitled #ICouldHaveBeen, the initiative asks men to share what they would have been called if they had been born a girl - or, alternatively, to give the name of a female friend or relative. Women are asked to take on 'her' as their name - a show of solidarity.
Michele, McCartney and Kane, along with Joseph Altuzarra, Dennis Chan and Salma Hayek, are heading up the campaign - which aims to draw attention to the higher risk of violence girls and women face – simply for being born female. They will soon be joined by young influencers who will be featured in videos relating to the project.
The initiative forms part of Kering's long-standing White Ribbon for Women campaign, which pledges to end violence towards women.
"Being born a girl should not equate to a higher risk of violence," said François-Henri Pinault, Kering chairman and CEO. "Yet, unfortunately, it is the case in our world today. We all could have been born a girl, we all must take on this combat. A combat I am proud to confront together with the Kering Foundation, our houses and their designers via our sixth annual White Ribbon For Women campaign."
This story first appeared on ELLEUK.com.