If you, like us, subscribe to the idea that sneakers are the new heels, here’s some good news — there’s a new haven for you.
Get your fix at The Social Foot, a multi-label sneaker and lifestyle concept store at Orchard Central. The new kid on the block houses carefully curated offerings from a variety of popular labels and cult classics, including Adidas, Sperry, Puma, Saucony Originals, Onitsuka Tiger, New Balance and Lacoste.
For those who really know their stuff, you’d be glad to know that Pro-Keds, Keds’ diffusion footwear line beloved by athletes, celebs and style stars alike, will be making its Singaporean debut at the store. Namely, the Royal series in both Hi core and Lo core will be available.
Besides sweet kicks, there will also be bags from Jansport, socks from skate brand Stance, and caps from New Era.
It’s not just the range of products that will draw you to the store. It boasts futuristic LED lights paired with sleek, dark gunmetal grey and black walls that create a space fit for a sci-fi movie (we’re getting major Tron: Legacy vibes).
Most of the shoes are displayed on a large feature wall and not categorised by brands, giving you the chance to discover new labels you wouldn’t normally reach for.
Also, the interior is also modular in design, giving the store the flexibility to be transformed into an event space or hold a pop-up installation. Some things to look forward to: Workshops where you can customise your own sneakers; talks with sneaker designers or icons; preview launches and more.
Our favourite part of The Social Foot? The dedicated social corner where you can create your own shoe gifs and share it on your social media accounts. You can even get your 15-seconds of fame by having the gif projected onto the screen at the storefront window.
Can’t wait to go shoe-shopping? Click through above to check out pairs we need to get our hands on.
Shop The Social Foot at #01-19/20 Orchard Central, 6884-3612.