Off-White 'More Affordable' Collection Is Targeted at Millennials

Prices start from US$95.


As if he didn't already have them in the palms of his hands, Virgil Abloh has launched "For All," a more affordable capsule collection of his Off-White line targeted towards millennial fans. Available at all Off-White stores around the world, the unisex line is made up of four graphic T-shirts and four hoodies, retailing from US$95 (S$127) to US$170 (S$227).

“The Off-White price point may vary as much as the design direction," Abloh said in a statement. A quick search shows that Off-White sweatshirts currently retail between $695 and $950 on so "For All" makes Abloh's designs far more accessible. "The price tier allows for a new customer to see themselves within the overall concept of the fashion label," he said. “Off-White can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point."

Surprised that Abloh found the time to work on another collection? Don't be. The king of collaboration thrives off these one-off projects. In the past two years alone he's done eyewear with Warby Parker, reconstructed 10 classic sneakers for Nike, created a scrubs sweatsuit for Commitment, A Collection by Equinox (a line of seven one-of-a-kind luxury products inspired by the passion and persistence of some of the most committed people and organizations on earth)—and don't forget the upcoming Ikea collaboration.

"I plan to [launch affordable collections] periodically but with the freedom to decide where and when in each instance," Abloh told Business of Fashion. For his younger, social-media obsessed hypebeast fans, this must be music to their ears. 

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