Korean designer Hwansung Park on how K-Fashion can grow globally

Also, check out his Fila X D-Antidote Spring/Summer 2018 collection here.

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Since bagging the Outstanding Designer of the Year award at the Korean Designer Fashion Awards in 2017, D-Antidote’s design director Hwansung Park has got all eyes on him. His streetwear-friendly label is enjoying an expanding celebrity following that includes the likes of Park Bo Gum, EXO, Jolin Tsai, and Dominique Choy.

This year marks the first official design collaboration between D-Antidote and Fila, even though the two fashion brands have worked together since 2016. “Fila sponsored the footwear for my first fashion show at Seoul Fashion Week,” says Park.


The Fila X D-Antidote Spring/Summer 2018 designs, comprising T-shirts, bucket hats, sweaters and bum bags with the Fila logo emblazoned across them, have hit the shores of Singapore this month. On the inspiration behind these pieces, Park reveals: “I wanted them to be inspired by the'90s but tailored for 2018. Just like the rest of my D-Antidote designs, this collection reflects the codes and characteristics of London and Seoul, the two cities that I hold close to my heart.” 

Park spent eight years in the UK before starting his label in 2014. There, he studied fashion design as well as menswear design at Central Saint Martins College of Art & Design. He’d also worked as a menswear design assistant at Burberry, Tom Ford and Alexander McQueen.


“My stay in London had a huge impact on me,” shares Park. “It enabled me to immerse myself in the fashion and pop culture of London. Till today, I find myself inspired by the music of English bands like The Sex Pistols and The Beatles.”

Ahead, the designer shares more on his design philosophy and thoughts on fashion.

 

On how he became interested in fashion design

I have always been interested in drawing and wearing nice clothes. Naturally, both of these interests led me to becoming a fashion designer.

 

On what D-Antidote represents

D-Antidote is a name I came up with for our label as we position ourselves as a refreshing option for consumers of the high-contemporary fashion segment who are seeking alternatives to luxury fashion or fast fashion. 

 

On his design philosophy

I want D-Antidote to be able to cater to a wider audience. We are a brand for anyone and everyone, whatever your gender or preferred style may be. 

We’ve also chosen to not be a fast-fashion brand as sustainability is certainly something D-Antidote is concerned with. Putting more thought into quality and production is something fashion labels can do to be more sustainable in the long run.

 

On the biggest challenge that Korean fashion designers face

As Korean fashion has earned the attention of the international fashion industry, designers need to create K-fashion brands with the potential to go global and become world-famous.


On how K-fashion can grow globally

K-fashion has huge potential as it is fresh, dynamic and is very much inspired by youthful energy and street style. Seeing how street style is so popular these days, there’s definitely a place for Korean fashion in the global marketplace.

The collection is now exclusively available at the Fila store at #B1-12 VivoCity.

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