It’s been a long time in the making – 15 years, to be exact. Back in 2001, when Tomas Maier became Bottega Veneta’s creative director, he launched a program inviting world-renowned photographers and visual artists to collaborate on the brand’s seasonal campaigns. Names such as Peter Lindbergh, Ralph Gibson, Jack Pierson, Mona Kuhn and more contributed, producing a bold and unique body of advertising work.
Last year, the project culminated in the release of a book titled Bottega Veneta: Art of Collaboration; this year, the Italian house has brought the publication to life in an exhibition held at the Ullens Center for Contemporary Art in Beijing’s blossoming 798 Art District.
The presentation, a part of the musuem’s official program, will feature a selection of the photographs and run until 28 June. FYI, it’s also part of the celebrations for Bottega Veneta’s 50th anniversary this year, and Maier’s 15th anniversary as creative director.
Click through above for a look inside the exhibition!