When Peter Kor launched his label in 1974, things were hugely different. There were no fast-fashion stores. Quality was vastly appreciated over quantity. And Singapore labels like Kor’s, Thomas Wee and Benny Ong were on their way to a heyday when they were celebrated as much as foreign ones.
Since then, though, the designer – who kicked off his career creating pieces for Isetan’s in-house lines – has quietly stepped out of the limelight. He wound up his eponymous label in 1990 because of financial issues, and while he revived it for a time being in 2010 (it was sold in Tangs), it was far from going full steam ahead.
But Singapore’s “cheongsam grandmaster” has just announced he’s back. For the first time in years, Kor is relaunching his Peter Kor label in a big way, with a ready-to-wear collection and bespoke services.
Of course, the current landscape is different – fast fashion is everywhere and overseas brands have steamrolled local ones in terms of popularity. But some things (thank goodness!) haven’t changed: Kor is still all about the craftsmanship and quality, and his clothes remain as timeless as they were before.
Think pretty yet practical frocks with a hint of the Oriental about them, and versatile separates designed for the stylish working woman. Prices range from $199 to $499 for off-the-rack pieces and from $799 for a bespoke design with couture finishing.
Says the designer: “Fashion business has been never been tougher for local designers especially in Singapore. I am fortunate to partner with new group of people who share my values and passion of bringing great style and quality that is affordable for the contemporary professional woman.
“As women achieve new heights, we aim to be a catalyst in helping more women achieve their full potential.”
View Kor’s collection at Peter Kor Atelier, 15A Purvis Street. Open daily from 11am to 7pm. For bespoke tailoring or consultations, call 6333-4484.