Nike Is Now Into F&B

And in six major cities, no less


Nike has served up six desserts representing major cities around the globe, and you’re totally going to drool over them. 

They include the Eton Mess (London), Aperitivo (Milan), Strawberry Cheesecake (New York), Macaron (Paris), Must Win Cake (Shanghai) and Harajuku Crepe (Tokyo) - but sadly, none are edible.

Why? They’re actually deliciously designed Air Max 90 kicks that take inspiration from some of the world’s most famous sweet treats (we say some, because nobody we know has heard of the dessert that supposedly represents Shanghai).

According to Nike, the collection is an exercise in footwear colour-blocking, and each design “offers a distinct flavour to satisfy a range of aesthetic cravings”.

The FA15 Women’s Air Max 90 City collection will exclusively available at Limited Edt Vault and Limited Edt Chamber from 18 September. Shoes range from $229 to $249.

Limited Edt Vault
#04-13 313@Somerset, tel: 6834-4904

Limited Edt Chamber
#B2-112 The Shoppes At Marina Bay Sands, tel: 6688-7012

For more on fashion, head here.

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