Michael Kors Wants You To Watch It

Plus help fight global hunger in the process


In honour of World Food Day on 16 October, Michael Kors has lined up a series of initiatives to support Watch Hunger Stop, the brand’s ongoing campaign to fight global hunger. Here’s how you can dig in.

Buy a limited edition watch

The Bradshaw 100, in both black and gold, features a world map on the face and the designer’s signature engraved on the back, along with the messages "Watch Hunger Stop" and "1 Watch = 100 Meals".

These limited edition timepieces, priced at $489, will be sold exclusively at Michael Kors boutiques and online starting this month.

For every watch sold, Michael Kors will donate US$25 to the United Nations World Food Programme (WFP).

Design a digital T-shirt

Join supermodels Lily Aldridge, Candice Swanepoel and Liu Wen in helping Michael Kors support the cause by designing a Watch Hunger Stop tee. 

Here’s how:
1. Visit this site.
2. Create a digital T-shirt with a personalised message beginning with the phrase "Today I want to..."
3. Upload a picture of yourself "wearing" it onto the gallery.

For every pic uploaded, Michael Kors will donate 50 meals to WFP. The American brand’s goal is to reach 1 million meals by the end of October.

Sounds easy, eh? Get on it now, ladies!

For more on fashion, head here. Or check out This One’s For The Bag Ladies and Chloe’s SS16 Show Is What Daydreams Are Made Of.

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