At a press conference held at Bulgari’s boutique at New York’s 5th Avenue yesterday, the jeweller announced supermodel Lily Aldridge as its new Brand Campaign Ambassador for 2016 and 2017.
And her first job as Brand Campaign Ambassador? To front the jeweller’s new Larger Than Life campaign.
Photographed by the legendary Mario Testino, Aldridge comes off as the perfect Bulgari muse and spokeswoman. The sun-kissed beauty exudes the confidence, femininity and sensuality that Bulgari has always been about.
It’s obvious Aldridge loves Bulgari too. The supermodel said in a statement, “Bulgari covets its status as the Jeweller to the Stars. I feel so privileged to represent this exquisite Maison, to be one of the sparkling stars in the Bulgari constellation. With Roman flair, Bulgari perfectly combines style, imagination and exquisite craftsmanship.”
While we’ll have to wait for the campaign to launch on 14 October to see the magic that happens when you put Bulgari, Lily Aldridge and Mario Testino together for ourselves, here’s a little something special for you. See how Lily Aldridge works the camera through a series of ELLE Exclusive behind-the-scenes shots — click through the gallery above to see them all!
Photos: Barwerd van der Plas & Mario Testino for Bulgari