Social media darling and model Gigi Hadid has been tapped as the new face of Reebok’s #PerfectNever campaign, which was launched earlier in July with UFC champion Ronda Rousey. As part of her first fitness brand endorsement, Hadid will be helping to spread Reebok’s message of body positivity and to inspire women to enjoy the benefits of physical fitness.
You would think that imperfection should be a foreign concept to the beautiful 21-year-old Hadid, who always appear flawless in photos. However, it is precisely her status as a supermodel and style icon that helped Hadid to understand the pressures placed on women, living under constant scrutiny. To counter this stress, Hadid seeks tranquillity in fitness. “Working out isn’t only physical for me. It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet,” shares Hadid.
Fitness has always been a big part of the model’s life – from her signature athleisure style to her former competitive horseback riding and volleyball playing years. Now an avid boxer, Hadid’s skills recently came in handy when she had to defend an attacker at Milan Fashion Week.
Click through the gallery above to get your first look of the behind-the-scenes campaign photos of this collaboration now!