Forever 21 Grows Up

The high-street player unveils a sophisticated new look for its FW15 campaign

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American high-street player Forever 21 is sending the universe a message. Its newly released Fall campaign has a surprisingly sophisticated feel and was lensed by Dan Jackson, who also shot the Fall-Winter campaigns of Prabal Gurung and Calvin Klein White Label.

Turns out not even the brand can stay 21 forever - nor does it want to.

“We’ve been working hard to break down that barrier of age with our brand,” said Forever 21 vice-president of merchandising Linda Chang. “Part of it has to do with overcoming the stigma of our name.”

Judging from the new campaign images, we’re sold. Well done, Forever 21.

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