American high-street player Forever 21 is sending the universe a message. Its newly released Fall campaign has a surprisingly sophisticated feel and was lensed by Dan Jackson, who also shot the Fall-Winter campaigns of Prabal Gurung and Calvin Klein White Label.
Turns out not even the brand can stay 21 forever - nor does it want to.
“We’ve been working hard to break down that barrier of age with our brand,” said Forever 21 vice-president of merchandising Linda Chang. “Part of it has to do with overcoming the stigma of our name.”
Judging from the new campaign images, we’re sold. Well done, Forever 21.