First Look: Fenty Puma By Rihanna Collection

Sportswear joins the dark side


Judging from her debut Fenty Puma By Rihanna collection, whatever gym Rihanna goes to must be a really, really cool one.

At NYFW last Friday, the popstar showcased her very first full range of footwear, apparel and accessories for both women and men since she joined Puma as its brand ambassador and creative director in 2014 - and boy, is it amazing.

Drawing inspiration from Japanese street culture, each piece - from the cropped tops to the jackets and dresses - had an avant-garde, gothic feel that didn’t sacrifice wearability. Relaxed, oversized proportions kept things casual, androgynous and very comfortable.

“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma,” said the popstar and fashion icon.

“I wanted to take Puma to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way.”

She’s right - we can totally see Bad Girl RiRi rocking the stage in one of the uber sexy lace-up dresses or cropped hoodies.

Along with the show-stopping apparel, there were also plenty of covetable sports-inspired shoes including sneaker heels (yes, they’re back!), chunky combat sneaker-boots, and a sultry over-the-knee variation of the brand's classic Eskiva boot.

Sexy, comfy and oh-so-badass - what’s not to like? Click through above for some of the best looks from the collection!

The Fenty Puma by Rihanna Fall/Winter 2016 collection drops in September 2016.

For more on fashion, click here. Or check out Live From NYFW: Tory Burch FW16 or The Show Everyone From Lady Gaga To CL Came To See

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