Fendi Takes Runway To Retail Almost Instantly

Is this a taste of what fashion will be like in future?


Talk about going from runway to retail right away: Fendi’s adorable Strap You accessory is making its way to the brand’s Milan Montenapoleone boutique straight after its Spring-Summer 2016 show today!

Whereas previously, keen customers had to wait for months to get their hands on anything shown on the catwalk, this heralds a new age in fashion – one where you can snap up a piece almost as soon as you see it.

The Strap You at Fendi’s Milan boutique will only be available in a limited edition of 50 pieces and in one version – blue leather embroidered with multicoloured flowers. But it’s an infinitely large step towards bridging the gap between preview and production. 

Other versions will be available at Fendi boutiques worldwide and online from November.

The Strap You, a pretty yet practical strap crafted of luxury materials that you can doll up anything from your bag to your work pass with, was first presented at Fendi’s Resort 2016 collection show.

Can’t wait to get your hands on one? Don’t forget to #humblebrag about it on Instagram with the hashtag #StrapYou when you do!

For more on fashion, head here.

Christmas Came Early At Prada’ SS16 Show

A Touch Of Pink

sign up for our newsletter

Sign up to receive a weekly round-up of the latest fashion, beauty and lifestyle news!

By signing up, I consent to Elle’s Terms & Conditions.


you will love this

we also recommend

you’ll love this