Bouchra Jarrar Is Lanvin’s New Artistic Director

Meet the woman who will be replacing Alber Elbaz


After a very public (and ugly) ousting of Alber Elbaz — who was creative director at Lanvin for 14 years — the fashion world was left wondering, who’s going to take over?

Thankfully, the Lanvin ship has finally found its new captain. The fashion house announced today that French designer Bouchra Jarrar will be the fashion house's new Artistic Director from 14 March, and will present its Spring/Summer 2017 collection.

And boy, does Jarrar have big shoes to fill. Elbaz, with his whimsical, magical designs and affable personality, catapulted the label to Paris fashion royalty. His departure sent many reeling, and caused revolts by Lanvin’s own employees. You could also take a look at all the reviews of Lanvin’s Fall/Winter 2016 show in Paris just last week, the first without the direction of Elbaz. Tacky and drab were just some of the many comments show-goers had for the collection.

But if there’s anyone who can handle it, it’s Jarrar. The designer has accumulated 15 years of experience, working at major fashion houses like Jean Paul Gaultier, Balenciaga (where she was for 10 years) and Christian Lacroix, before establishing her own eponymous haute couture line in 2010 — a great skill to have, seeing how Elbaz was celebrated for bringing couture elements to Lanvin’s RTW collections.

Speaking about her new role, Bouchra Jarrer said, “It is a huge honour to continue promoting the Lanvin style, with designs created in the company’s ateliers by teams who possess extraordinary expertise. Joining Lanvin meets a desire to expend my creation to wider fields of expression. It is my intention to bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time.”

The positive feelings are mutual. Michèle Huiban, CEO of Lanvin, shared, “Bouchra Jarrar is a talented and visionary designer. She is the obvious choice for Lanvin. Her timeless style is in keeping with the style and values of our company, founded by Jeanne Lanvin more than a century ago. Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris fashion house, a symbol of French elegance. Mrs Wang, Bouchra Jarrar and I share the same modern vision of fashion, so it was only natural that our paths should cross and lead to a fruitful collaboration”.

So, could this be the start to a wonderful partnership, or will Bouchra Jarrar follow in the footsteps of Elbaz? We’ll just have to wait and find out.

For more on fashion, click here. Or check out 8 Fashion Labels All Minimalists Need To Know Now or What Fashion Editors REALLY Think Of Regular People’s Style

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