A Singapore Roar For Your Goyard Bag

And it’s for a limited time only


Did you know: When travel started taking off in Europe in the 19th century, dignitaries began requesting greater personalisation of their luggage (heaven forbid their luxury trunks get mixed up with a commoner’s!). This birthed marquage, the service of hand-creating distinguishing marks on travel trunks via badges and initials in different colours. 

One of the best-known and earliest brands to provide this service was Goyard. The luxury trunk-maker was – and remains – adept at bringing out the personality of both the owner and the trunk. (Fun fact: Different cultures historically had different preferences. According to Goyard, the French liked using their initials while the Brits preferred to spell out their full surname.)

Now, as a nod to our Jubilee year, the house is offering a new Singapore-inspired marquage design for those who want to customise their bags. The design, which depicts the face of a lion and is exclusive to the Little Red Dot, will be available only from tomorrow till 6 December in three sizes and a selection of vibrant colours.

Sadly, no photos of it have been released. But hey, that just makes you all the more curious to see it, right? And you can – on 6, 7, 13, 20, 27 November and 4 December, when a “live” marquage demo will be held at the Goyard boutique at Takashimaya S.C.

Head down to watch the Goyard artisan hand-draw a range of designs and initials using exclusive paints made with natural pigments. Or book a consultation with the marquage specialist to dress up your own bag.

Whether you choose the lion design or not, the result is sure to be roar-some. 

The Goyard boutique is at #01-11 Takashimaya Shopping Centre, 391 Orchard Road. To book an appointment, call 62350685.

For more on fashion, head here. Or check out 10 Amazing Fashion Illustrators To Follow On Instagram and This Season’s Most Pin-Teresting Bag.

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