5 American Brands That We Are Totally In Love With

A tribute to Fourth of July!


While our stateside friends are busting out their stars and stripes to celebrate the Independence Day of United States, let us take a look at some of our favourite American labels – because nothing says life, liberty and pursuit of happiness like shopping.


What could be more American than having “New York” in your brand name? Known for its contemporary, subtly sexy aesthetic that reflects the style of Big Apple inhabitants, DKNY has been a pioneer of American fashion since its launch in 1984.

With Public School founders Dao-Yi Chow and Maxwell Osborne now serving as creative directors for DKNY, the design duo is giving the brand a newer, edgier street-centric look – just look at the sweaters and t-shirts from its Fall 2016 collection that are emblazoned with tongue-in-cheek phrases sharing the acronym of DKNY, such as “Dazed Kids New York” (a collaboration with Dazed) as well as “Designers Know Nothing Yet” and “Don’t Knock New York”.

Mansur Gavriel

Modern, minimalist and turning It bags on their heels, New-York-based accessory label Mansur Gavriel has been the brand of the moment since its debut bucket bag generated Birkin-esque waiting lists in 2012. Since then, the clean designs and natural textures of Mansur Gavriel leather goods have attracted a cult following. The must-have for this season? Its suede mule sandal.

Calvin Klein

You can’t talk about American fashion without mentioning Calvin Klein. A pioneer of designer jeans, underwear and the wholesome, all-American look, the juggernaut is also known for propelling Marky Mark aka Mark Wahlberg and Kate Moss to fame with its sexy ads (the latest versions feature Justin Beiber and Kendall Jenner). The label remains a relevant and formidable name today, thanks to former creative director Francisco Costa’s refreshingly minimalist take on the brand. With Raf Simons rumoured to take over the rein soon, we can’t wait to see more good things from this American brand.

Victoria’s Secret

The annual Victoria’s Secret Fashion Show has become an American tradition, thanks a bevy of supermodels, or “Angels” (think Lily Aldridge and Alessandro Ambrosio) parading the newest lingerie designs on the runway with elaborate costumes, as well as a star-studded performer line-up that has included everyone from Justin Beiber to Jay Z. The most amazing part is, lingerie is not even the highlight of the show, but yet the brand continues to be the world’s leading retailer of lingerie.


Even though Stan Smiths are the It sneakers right now, Nike was arguably the first sports brand that created collectible sneakers – the Nike Air Jordan. In fact, Complex reported that if you had invested in a pair of Air Jordan III in 2011, they would have given you a higher return on investment than stock in Apple from the same time period. Today, Nike continues to launch fashion-forward collections, including a collaboration with Balmain’s Olivier Rousteing.

For more on Fashion, head here. Or check out Gucci Is Launching A Special Online-Only Collection and ELLE Exclusive: Lulu Guinness Is Now In Singapore.

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