You’d have thought Louis Vuitton would have its own fragrance line by now, after a whopping 162 years in the luxury business. But the French maison has taken its time with perfumes.
After debuting a single scent in 1927 followed by a second in 1928 and a third in 1946, it wound up its olfactory offerings, preferring to concentrate on its core business of leather goods and ready-to-wear. Until now, that is. Lead by house perfumer Jacques Cavallier Belletrud, Louis Vuitton has announced that it will launch its first fragrance line come September.
Louis Vuitton archive photo
While detailed information isn’t available yet, what we know for now is that LV is sticking to its roots – the perfumes will feature the gentle, “soft and sensual” scent of the brand’s signature natural leather, as well as infusions of the May rose and jasmine flowers that have been extracted for the first time ever using a new method that preserves their purity.
Their birthplace: Louis Vuitton’s Les Fontaines Parfumees (“the scented fountains”) in Grasse, France, an estate which the brand acquired in 2013 and that has an actual perfume fountain from the 1920s, where visitors would (and soon will be able to again!) go to fill their bottles directly.
Following the September launch, the fragrances will be available at Louis Vuitton’s Marina Bay Sands and Ngee Ann City boutiques. Watch this space for more info.
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