Wallets At The Ready: Byredo Is Coming To Singapore

After all, we all deserve to smell good


Up until now, we could only get our Byredo Blanche and Gypsy Water fix when travelling. Thankfully, beauty and cosmetics store, Escentials, will be bringing in the brand’s perfumes, body care, and home fragrances come November 2015.

“Asia has always been a fascinating playground for me and choosing to launch my label in Singapore was a natural choice because of the city’s dynamic mix of consumers. Singaporeans are a well-travelled group and have a discerning taste towards fragrances," says Byredo founder, Ben Gorham. 

Gorham founded the Stockholm-based luxury house in 2006 with a goal to transform his personal recollections into scents. This explains the brand's name, which stems from the Old English expression, “by redolence”. It means either fragrant or reminiscent – two adjectives that guide Gorham’s creative process.

"For me, every fragrance is based upon a memory, a colour, shape or even an emotion, and I am hoping that consumers will be able to find a fragrance that speaks to them,” says Gorham.

With the Byredo fragrances hitting the right notes, we're sure we're not the only ones who can't settle on just one favourite scent.

Byredo fragrances, body and home products will be available at Escentials Paragon in November 2015.

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