The Haircare Brand We’ve All Been Waiting For Is Here

Yes, the one by the Kardashians' celeb stylist


I’ll admit, when it comes to shopping deals, I suffer from a little FOMO (fear of missing out). Which explains why my Gmail Promotions folder is always filled with shopping updates (it ensures I never miss new product launches or another COS sale again).

This morning, I squealed in excitement when I laid eyes on a fresh mailer with the subject “new arrival: Ouai”. We’ve been dying to try the haircare line, Ouai, by celebrity hairstylist Jen Atkin, and our dreams have been answered.

While the products will be launching in Sephora Singapore stores in the later part of the year, the good news is that we can already get them on a Singapore e-commerce site, here.

Our must-try is the Ouai Treatment Masque, $21 for a pack of three sachets or $48 for a pack of eight. Or you can choose to receive one as a gift with purchase.

Masque aside, prices range from $36 for a dry shampoo to $42 for shampoos and dry oils. We’re definitely clicking add to cart. Did we mention, there's free shipping for orders above $40?

Shop Ouai online here.

For more Beauty, click here.
Or check out The Grown-Up Guide To Acne and 7 Limited-Edition Must-Buys To Shop This Week.

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