We all know somebody with perfect skin — the lucky girl with the enviable complexion who may seem to have struck the genetic lottery and looks 10 years younger than she actually is. But beauty brand Olay, who has decoded the science of skin ageing, says great skin isn't entirely dependent on good genes — it’s how you treat your skin that matters the most.
Decoding the science of ageing
Through a skin-behaviour study, Olay has discovered that 10 per cent of women look 10 years younger than they actually are thanks to their DNA, unique gene activity in their body and skincare habits. We all have the same genes but they just happen to be more active in these ladies.
And with extensive research through in-depth skin biology studies, Olay has unlocked the secret behind their "ageless beauty" so we can all attain great skin too.
Breakthrough reformulation backed by science
Taking its new discovery — the secret to great skin — and its understanding of skin, the brand has re-engineered its formulas to change the face of skincare.
Bottling the answer to flawless, radiant and younger-looking skin, Olay has pioneered the development of proven-to-be-effective anti-ageing ingredients in its White Radiance, Total Effects and Regenerist Micro-Sculpting Creams. And these ingredients are scientifically proven to be visible in the genetic fingerprint of the 10 per cent with younger-looking skin.
See the difference in just 28 days
Olay’s study has proven that these reformulated creams have the power to transform the skin in just 28 days. At the same time, women around the world have been taking part in the Olay #28DayChallenge on social media, including local actresses Sheila Sim and Jayley Woo who embarked on their journey with the brand’s re-engineered and best-selling anti-ager Olay Regenerist Micro-Sculpting Cream ($49.90).
This powerhouse anti-ageing cream works to regenerate surface skin cells and take years off the skin with its blend of amino peptide complex II, hyaluronic acid and niacinamide (vitamin B3). The hydrating cream is also able to penetrate deep into the skin to improve texture and elasticity over time.
With the addition of a new carob seed extract, the cream works faster than before to speed up the recovery of aged skin and cell regeneration, as well as to stimulate collagen and hyaluronic acid production for better results.
Join the 28-day challenge
Experience clearer, firmer and more resilient skin in just four weeks by taking part in the Olay #28daychallenge just as celebrities Sheila Sim and Jayley Woo have done. Document your skin-transformation journey and stand a chance to win exciting skincare hampers worth more than $240. Each hamper includes the Olay Regenerist Day Cream, Night Cream, Serum, Miracle Boost Pre-Essence as well as White Radiance Intensive Brightening Serum and Day Cream.
To take part, simply post two photos – one at the start of the 28-day challenge and one at the end – on your Instagram account with the following hashtags: #Olay28daychallenge, #DNAorOlay and #ELLESingapore. Be sure to also tag Sheila or Jayley in your posts. Along with the second photo, let us know in the caption what the biggest change you’ve seen in your skin after using Olay is. Contest ends 31 May 2018 and participants must be residing in Singapore.
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