Shot by Mert & Marcus, the image features Kardashian in black and white wearing a simple white tank top. The caption also announces the November 15 launch date.
The fragrance is part of her existing KKW Beauty line, which includes a crème contour and highlighter kit as well as a powder contour and highlighter kit.
This isn't the the mogul first foray into scent. Kardashian has had four existing perfumes, including Kim Kardashian by Kim Kardashian, True Reflections for Women, Gold by Kim Kardashian, and Fleur Fatale by Kim Kardashian.
This, however, is the first fragrance by Kim Kardashian-West—it’s a subtle shift. Will the scent share the equally subtle and minimalist quality Kardashian’s adopted recently? We'll just have to wait until November 15 to find out.
One thing is for sure: With Rihanna, Kylie, and Madonna all entering the celebrity turned beauty expert world, she is not going to be left behind.
This story first appeared on ELLE.com.
Photo: @kimkardashian via Instagram.
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