Dior bottles joy in its new blockbuster fragrance

Here’s what the new perfume, fronted by Jennifer Lawrence, smells like.

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Dior has always been devoted to women’s happiness and now, 20 years since the release of its well-loved J'adore, the brand has unveiled the next big thing in its fragrance category — an entirely brand new women’s scent that embodies delight. Fronted by actress Jennifer Lawrence, Joy by Dior is designed to bring wearers a sense of bliss and will launch at all Dior counters on 3 September 2018.

Created by Parfums Christian Dior perfumer-creator François Demachy, Joy by Dior is described as a scent that cannot be categorised by its notes (of which it has pretty much everything — fresh, heady, floral and milky) — it is an entirely sensorial experience. 

“Each of us perceives light, without thinking about it, in our own way. This perfume is constructed in a similar manner, thanks to its multiple nuances and myriad facets, which lead to a crystal-clear fragrance experience,” explains Demachy.

“It should rally and delight both men and women… I was fortunate to know its name from the beginning. And what a name! Short and lively, yet not affected, it is open to all possibilities. To tell its story, I chose to create an enveloping scent, marked by softness as well as by energy. Joy by Dior is a breath of air, a bath one travels, which carries you away.” - Parfums Christian Dior perfumer-creator François Demachy

So what does joy smell like to Dior? For starters, the scent opens with a vibrant blend of flowers and citrus fruits such as bergamot, mandarin, rose and jasmine — all of which will put a smile on your face. Its heart: An enveloping combination of warm and creamy sandalwood, cedar and patchouli that makes way for a sensual and intimate dry-down of a careful selection of musks that quietens into a powdery breath of air.

Joy by Dior EDP, from $115 for 30ml, available at all Dior counters from September 2018.

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