Teeny tiny polka dot bikinis, the biggest Jacquemus straw hat you've ever seen, never ending tropical destinations and the smoothest skin skin to grace our Instagram feed - what do they all have in common? Model, actress and swimwear designer Emily Ratajkowski.
Simultaneously making us feel serious holiday FOMO, proud to be a member of the same gender and green with envy that we'll never work such an even tan, Em Rata is most of our woman goals rolled into one.
Thankfully, like us mere mortals, even Em Rata needs a little help from her beauty routine. Speaking to Byrdie, the newlywed revealed the secret to keeping her skin Insta-ready...
"I think when you’re 20, you feel like, why do people make such a fuss about self-care? What does it matter? And then, you know, I became a grown-up and realised, okay, you can’t just be exhausted all the time. It’s not even ageing so much as it’s just maturity. I used to not wash my face before I would go to bed, which now is just so shocking to me. I don’t care how tired I am. I go wash my face. I use retinol cream — yeah, I’ve gone there. I love Shani Darden’s. I also love Joanna Vargas. I kind of alternate depending. Though, I don’t use it every night. I do it every two to three days depending on how my skin’s doing."
The 27-year-old activist also let slip her secrets to curating the ultimate Instagram account. The key? To keep things refreshingly authentic.
"What I always say to people is [my Instagram] is a curated version of a character. It’s not my real life. Hopefully, young people understand that."
"You’re definitely not seeing me when I woke up this morning with a fever, sweaty, with my mascara underneath my eyes. No, I’m not posting that."
"I try to make sure that there’s a real narrative behind things. Because otherwise, I think generation X’s BS detector is incredible, and they don’t want to follow someone who’s not genuine. I don’t want to follow someone who’s not genuine. So it’s about being as honest as possible but also like yeah, I made sure the lighting was nice."
This story first appeared on ELLE.com/UK.
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