Now Open: The Fresh Boutique

It’s at shop-worthy as it is Instagrammable


There’s another new beauty store to check out this weekend. Cult beauty brand, Fresh, has opened a new boutique at Raffles City.


The brightly lit store is a reflection of the brand’s flagship in New York City and brings together elements of the its core values: A bakery that stands for its artisanal and sensorial aspects; a kitchen for community and hospitality; a library for tradition and knowledge; and an alchemistic lab that represents research and innovation.

The store also boasts a chandelier made of glass baubles designed to look like molecules. 

Of course, what’s a Fresh store without the fixtures we love, like the Lip Bar that hosts the full range of the brand’s iconic Sugar Lip Treatment, the Sensorial Bar with all our favourite Fresh fragrances and the Gift Bar where you can customise a gift set that comes beautifully packed for loved ones and friends?

And with the festive season just around the corner, this is just the place to start your Christmas shopping by popping in to pick up a few gifts.

Here’s what we’ve got on our list:


Mask Must-Haves, $92

Holds four of Fresh’s signature skin treats – the Umbrian Clay Mask to purify, Rose Face Mask to hydrate, Black Tea Firming Overnight Mask to lift and firm, and Sugar Face Polish for baby-smooth skin. 


Black Tea Skincare Favorites, $170

A trio of Black Tea products for a radiant and youthful-looking complexion.


Sugar Lip Love Story, $120

Nine Sugar Lip Treatments in a variety of shades that make for the perfect gift for yourself for your BFF.

The Fresh Boutique is at #01-43 Raffles City.

For more on beauty, click here. Or check out What You’ll Want For Christmas or Now Open: Beauty Aisle At VivoCity

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