Breaking: Urban Decay to discontinue cult-favourite Naked palette

All good things must come to an end.


It’s indeed a sad day in the makeup universe as we mourn the discontinuation of a much-beloved eyeshadow staple — Urban Decay’s Naked Palette.

Launched in 2010, the game-changing eyeshadow palette that is filled with 12 neutral and easy-to-wear shades quickly rose to cult-favourite status and became synonymous with the makeup brand.

It changed the way we looked at neutral eyeshadows forever — we loved how its champagne-inspired colours worked with all skin tones and how its highly pigmented formulas delivered a vivid wash of colour.

At the height of its popularity, one Naked Palette was sold every six seconds around the world and to this day, 30 million Naked Palettes have been sold and over $1 billion in sales made.

Will there be a replacement for the Naked Palette? Only time will tell. But if founding partner Wendy Zomnir’s parting statement to the cult palette is any indication, something is definitely brewing!

“Saying goodbye to Naked is extremely bittersweet,” says Zomnir. “It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked’s memory and honour — just wait and see.”

After a good eight-year run, the palette will be discontinued. But fret not, you still have some time to stock up before it is all gone. The Naked Palette, $83, will be available until stocks sell out at Sephora stores, and Urban Decay freestanding stores.

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