Behind The Brand: Meet The Founder Of Luxe Botanics

This award-winning home-grown brand offers botanicals-infused skincare products

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In the Behind The Brand series, we speak to the founders of four home-grown brands that are changing the beauty game with cleaner (and better products).


Meet Jene Roestorf, 34, the founder of home-grown brand Luxe Botanics.

Drawing on the philosophy of allowing nature to nurture, Luxe Botanics seeks to inculcate wellness as part of the beauty ritual with its botanicals-infused tinctures.

Jene, who was born in South Africa, studied biotechnology and worked for a decade in laboratories and pharmaceutical MNCs across Australia and Singapore. In 2016, she launched Luxe Botanics because “I wanted to create skincare that uses organic-certified and wild-harvested ingredients.”

A fair-trade enterprise, it partners with Buy1Give1, a social enterprise and non-profit organisation, to give back to local communities in Africa.

Here’s what to try:


Luxe Botanics Camu Brightening Serum, $125.

Packed with anti-inflammatory superfood camu camu, along with plenty of vitamins and minerals, this targets sun damage such as dark spots and hyperpigmentation to restore glow.

For more Beauty, head here. Or check out Behind The Brand: Meet The Founder Of Rui and Behind The Brand: Meet The Founder Of The Gentle Label.

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