H&M Beauty Is Coming To Asia

And Singapore will be first in the region to launch it


If H&M already rules your wardrobe, be warned – the Swedish empire is about to conquer your face too. 

The label’s Beauty brand, which launched last year in Europe and the US, has announced it will land here in the third quarter of this year, and Singapore will be first to receive the goods. (Score!)

What you can expect: The full, massive range of over 700 products, including makeup and nail products, plus fragrances, body and haircare products and styling tools. 

Of course, everything comes packaged in H&M Beauty’s signature sleek, minimalist packaging that you’ll be proud to whip out in the poshest of powder rooms.

While Asia prices haven’t been released, going by what they are overseas the range should start at under $5 - a painless payout for these gorgeous goodies.

The full Beauty line will be available at H&M Orchard Building from the launch date, while H&M Raffles Place will carry the makeup range later in the year. In addition, H&M Singapore will also launch two subsidiary collections: A premium bodycare line and the Conscious range of Ecocert-approved sustainable products.

Says Fredrik Famm, country manager of H&M Southeast Asia: “We’re very excited to be the first market across Asia to carry the much-anticipated beauty concept. The H&M philosophy is all about offering shoppers the latest styles and quality fashion while staying affordable, and the upcoming beauty range will stay true to our mission. 

“Similar to our fashion, we hope the extensive selection of our beauty range will allow fans to have fun exploring and creating any kind of look they want, whether it’s classic natural or a more high fashion aesthetic look.” 

For more on beauty, head here. Or check out These Iconic ’90s Beauty Products Are Back Again and 5 Eyes-Only Makeup Looks That Let You Skip Lipstick.

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