Beauty Buffs Are Going Crazy Over This

And it’s not what you think it is


Just when you thought BB cushions were so yesterday, one product is proving otherwise. And guess what? The trending item is not a BB cushion…or even a real beauty product, for that matter.

In fact, it’s a chunky compact from Etude House that looks exactly like the brand’s Precious Mineral Any Cushion, but is actually a portable charger that opens up to reveal a mirror and a holding case for an iPhone and Android cable. (Yep, and we thought portable chargers were going out of fashion too.)


According to Airfrov founder Cai Li, demand for these Etude House Portable Chargers has seen a spike recently, with over 40 requests for the product in the past two weeks alone and buyers willing to pay an average of $25 for each one.

Airfrov is a site that allows people to place orders with travellers for products that aren’t sold in Singapore, as is the case with the charger, which is only available in South Korea at KRW15,000 or about S$18 (though VIPs at Etude House’s recent first birthday party for its Wisma Atria store received it as a gift).

We’re guessing more than a few of us will be receiving these cute gadgets for Christmas - aren’t you?

For more on beauty, head here. Or check out Take Your Online Shopping Game To The Next Level or 16 Of The Fastest Makeup Removers Ever.

sign up for our newsletter

Sign up to receive a weekly round-up of the latest fashion, beauty and lifestyle news!

By signing up, I consent to Elle’s Terms & Conditions.


you will love this

we also recommend

you’ll love this