On Instagram, beauty bloggers may be fun to follow and makeup artists can teach you a trick or two. But if you want the low-down on makeup trends before they even emerge, follow these makeup directors and brand founders.
They are the experts behind the product development of each new collection and sometimes, you get to see sneak peeks of what's coming out months before they hit the stores.
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Or check out 4 Weird Smelling Products That Are Actually Awesome or 5 Surefire Trick To Reduce Puffy Eyes.