On 31 July, Sanpellegrino Sparkling Fruit Beverages transported ELLE readers and beach-goers at Tanjong Beach Club to the sunny Italian coast with its "The Life Deliziosa" party.
The "Life Deliziosa" campaign celebrates life’s delicious moments and Sanpellegrino threw a celebration in a venue that totally encapsulated that. Tanjong Beach Club was transformed with vibrant shades of citrus fruits, and the mini pool was a hit among guests, who played games with the Sanpellegrino beach ball. They also got to bring home Sanpellegrino towels by snapping a photo with the campaign backdrop!
The highlight of the event was a game of bocce on the beach. Bocce is a traditional Italian game and is Sanpellegrino’s way of bringing a slice of the brand’s Italian heritage to Singapore, as well as an authentic glimpse into Life is Deliziosa, the Italian way.
After a game of bocce, five lucky ELLE readers who posted a photo with the hashtag #lifedeliziosa were rewarded with $50 worth of vouchers to be redeemed for delicious drinks available at the party.
The specially-crafted fruity cocktails like the Pomplemo Twist, a rum concoction that features the grapefruit-based Sanpellegrino Pompelmo, and Pimm's Mandarino, a delicious gin drink with Sanpellegrino Mandarino mandarin orange drink, as well as a mocktail - the Summer Splash (made from Sanpellegrino Aranciata Rossa, lemon juice, rosemary syrup and mint), were also available at the party to keep everyone refreshed.
"The Life Deliziosa" party perfectly encapsulated Sanpellegrino's campaign – what better way to enjoy life’s delicious moments than out and about enjoying the sun and sea with friends?
To learn more about "The Life Deliziosa" campaign, visit here.