A New Sunscreen Brand Has Landed In Singapore

It’s all sold out.

All 11 products from the American sunscreen brand, Soleil Toujours, that was recently released online at Sephora Singapore has been nabbed up.

It wasn’t because they were slashed on discount or that they were cheap — the lip mask with sunscreen retails at S$28, the classic sunscreen at S$38, the sunscreen mist at S$55, and their post-sun serum stands at S$139.

It sold out because it works. The brand’s sunscreens have continually earned starred reviews across different sites. “My Number One” and “Gorgeous SPF”, two users wrote on SpaceNK about the mainstay product, the “100% Mineral Sunscreen Glow SPF 30“.

From left: The Organic Set + Protect Micro Mist with SPF 30 (S$55); the Extreme UV Mineral Sunscreen with SPF 45 (S$80); the 100% Mineral Sunscreen Glow (S$58); the Hydra Volume Lip Masque (S$28).
From left: The Organic Set + Protect Micro Mist with SPF 30 (S$55); the Extreme UV Mineral Sunscreen with SPF 45 (S$80); the 100% Mineral Sunscreen Glow (S$58); the Hydra Volume Lip Masque (S$28).

Amongst the reviews, one common praise came up. “Can be worn under makeup and acts as a really good primer,” a user wrote.

I didn’t relate to what she wrote until the day I actually got my hands on the 100% Mineral Sunscreen Glow. The sunscreen comes in a white cream. The moment you slather it on, it follows as a white layer over your face — owing to the way the sunscreen’s active ingredients, titanium and zinc oxides, and the method in which it was formulated.

“When we started out almost 10 years ago, we found that so many sunscreens were toxic, meaning they penetrate the skin and can go into the bloodstream,” Valerie McMurray, the founder and CEO explained to Covet New York in an interview last year. Instead, she decided to have all her sunscreens mineral based, which means that the ingredients stays on the surface of the skin.

After a few more massages, the white tinge wanes off, leaving a primer-like stickiness and an immense glow — which was exactly what the other users were raving about.

I first dabbed on some concealer (By Terry’s Stylo-Expert Click Stick, S$52). While I usually have to use at least two coats of concealer around my eye bags, one was enough this time round — the sunscreen’s priming effect helped adhere the concealer’s pigments firmly into the skin.

Later, instead of a foundation, I smudged Nudestix’s Tinted Blur Stick (S$45) all over my face to even out the skin tone before moving on to a cream-based blushing contour, the Nudies Matte Blush & Bronze in Sunset Strip (S$45), around my cheekbones. While the sunscreen left a megawatt shine all over the face, I picked up some loose powder (Chanel’s Poudre Universelle Libre, S$85) using Hourglass’ double-ended Veil Powder Brush (S$106) to kill the shine.

Lo and behold, the sunscreen didn’t budge through the day. It held all that makeup throughout the work day and into a late night dinner and photographs — with no white casts.

From left: An Organic Aloe Antioxidant Calming Mist (S$38); the 100% Mineral Sunscreen with SPF 30 (S$58); the Perpetual Radiance Eye Glow + Illuminator with SPF 15 (S$98); the Organic Sheer Sunscreen Mist with SPF 50 (S$55).
From left: An Organic Aloe Antioxidant Calming Mist (S$38); the 100% Mineral Sunscreen with SPF 30 (S$58); the Perpetual Radiance Eye Glow + Illuminator with SPF 15 (S$98); the Organic Sheer Sunscreen Mist with SPF 50 (S$55).

We’ve digressed too much here.

At the end of the day, this is first and foremost a sunscreen. When she first founded Soleil Toujours, Valerie McMurray wanted to upend the conventional approach to sun care. “Many companies have dozens and dozens of skincare products and only one or two SPF products,” McMurray said in an interview with Truth In Aging.

“I wanted to revolutionise the way we think about sunscreen,” she wrote on her brand’s site.

So when it comes to Soleil Toujours, all of McMurray’s skincare products surround sun exposure, SPF, and how our skin absorbs or interacts with sunscreen ingredients. McMurray wanted to make sure that any potentially harmful ingredients do not penetrate the skin’s barrier or end up in our bloodstream — which is reassuring to know. As McMurray herself has it, “Soleil is meant to leave you feeling powerful and confident in your own skin.”

While Soleil Toujours’ products are sold out at Sephora Singapore at the moment, a restock is due in two weeks’ time. Save the date!