There’s no doubt that LinkedIn provides a great way for you to reach out to potential employers, but the wider exposure your resume gets also means that you should really be paying attention to how you’re marketing yourself.
Are you overselling your skills? Or did you neglect something that could give your profile a strategic boost? Here are some pointers that will enlighten you.
1. You don’t proofread
Typos are a sign of carelessness, so read through what you put online at least twice! Also, be wary of the autocorrect function if you’re working on your profile from a tablet or mobile phone — it could potentially cause some truly embarrassing mistakes. Don’t be overly casual in your tone — it’s still a resume you’re putting together, albeit in digital form.
2. You don’t include a photo
Your profile is 40 per cent more likely to get clicked on if you put up your photo. And it shouldn’t be too serious (we’d say no to grim-faced IC photos) or make you seem unprofessional (refrain from filtered selfies or cropping your face out of that holiday group shot).
3. You’re too long-winded
Brevity is crucial on digital platforms. List the highlights of your career and experience, and keep sentences simple, short and succinct — no one wants to read your life story.
4. You don’t fill out the summary
Devote care to filling out this portion of your profile if you want to have a good presence among search results. Everything these days revolves around SEO: Try to include key words that are related to the job you’re holding or are hoping to land — this increases your “visibility” to recruiters.
5. You’re using LinkedIn like Facebook
It’s about networking with the right people, not shamelessly collecting friends. Make sure you have a real purpose for connecting with someone — you don’t want to look lame or desperate.
6. Your professional headline is too fancy-schmancy
Don’t get too creative with your professional title. Descriptions like “social media superstar”, “marketing guru” or “PR extraordinaire” mean nothing to recruiters and are more likely to induce an eye-roll than get attention. Check here for tips on crafting a sensible yet effective title.