Which Gucci Dionysus Bag Are You?

The brand is launching eight special editions that reflect the personality of dynamic cities (and you!)

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1. You’re: Rome
05 Jan 2016

1. You’re: Rome

Just like the eternal city, you’re full of charm and character. Your style is refined and classic, a reflection of the old soul that you are – but those who mistake you for boring would be so wrong. Your mind is a labyrinth of twists and turns, and you harbour secrets that make you fascinating company.

2. You’re: London
05 Jan 2016

2. You’re: London

Offbeat and eclectic, you have a wicked sense of humour and a mischievous personality. Like the butterfly on this version of the Dionysus, you flit from one social gathering to another, leaving a trail of delight in your wake.

3. You’re: New York
05 Jan 2016

3. You’re: New York

Hey there, tough chick. From snagging a cab in the Big Apple to fending off robbers with your Dionysus, there’s nothing you can’t handle. That mouth applique? It symbolises the right to speak your mind…not that you need a reminder.

4. You’re: Paris
05 Jan 2016

4. You’re: Paris

“Love is blind,” say the words on the Paris version, and you can’t agree more. While you’re nonchalantly cool on the inside, you’re all passion within, and you dream of the day when l’amour will sweep you off your cynical feet. In the meantime, there’s the all-important matter of looking tres chic.

5. You’re: Tokyo
05 Jan 2016

5. You’re: Tokyo

You’re pink, fluffy and cute, but beware the kawaii bear! You have no qualms whipping out your claws when you need them. You’re also super creative – now if only more people understood your crazy genius.

6. You’re: Hong Kong
05 Jan 2016

6. You’re: Hong Kong

Bright lights, big city. The urban life is your domain, and you love things fast-paced and buzzy. Well, most of the time, that is. Occasionally you surprise others with a proclivity for reflection and meditation - think of it as the Lantau Island side of you poking its head out.

7. You’re: Shanghai
05 Jan 2016

7. You’re: Shanghai

You embrace the old, yet can’t get enough of the new. The result? An exotic combination of songbirds and skyscrapers that the rest of the world can’t resist. Talk about making an impression!

8. You’re: Dubai
05 Jan 2016

8. You’re: Dubai

You’re mysterious and bewitching, like the shifting sand dunes of this region. While you’re ultra-modern on the surface, you hold traditional values close to your heart. What do you keep deep in your Dionysus? Only you know the truth.

Whether you’re all about peace signs on the butt of your jeans or Smileys on your loafers, there’s something about appliques that are intensely personal. We use them to say something about ourselves and our values, and to transform universal items into our own unique belongings.

Which partly explains why Gucci’s applique-adorned version of the Dionysus bag (named after the Greek god Dionysus thanks to its tiger head closure) has been such a success. That carryall, which hit the runway last September, spawned a waiting list for it just 24 hours after the show and has quickly become one of the brand’s signatures.

Of course, one set of appliques does not a globe full of fashionistas satisfy. So last month, the Italian house released a special Milan edition of the bag speckled with butterflies, hearts and flowers, the inside of which boasts a leather patch embossed with the words “Gucci, Milan Exclusive”.


Now, it’s launching eight more special editions of the Dionysus, each dedicated to a different dynamic metropolis and featuring appliques and interior leather patches that reflect that city’s personality.

There’s Rome, New York, Paris, London, Tokyo, Hong Kong, Shanghai and Dubai, all designed against a backdrop of the trademark GG Supreme canvas and tiger head clasp.

Which one best speaks of you? Pick out your fave in the gallery above, then read about which city you’ve selected in the slides after.

For more on fashion, head here. Or check out 23 Day Bags That Will Take You To Night and The Local Brands That Will Be Huge In 2016.