Can’t get enough of Uniqlo X Lemaire? The Japanese retail giant feels the same way. Uniqlo has just announced the appointment of ex-Hermès designer Christophe Lemaire as the artistic director of its newly established Uniqlo Paris R&D Centre and a brand new Uniqlo U line.
Previously, Lemaire launched two successful capsule collections for the brand. This new appointment marks the start of a deeper partnership between the French designer and Uniqlo.
According to the official statement, “Uniqlo U features innovations while keeping the LifeWear philosophy of providing comfortable clothing that matches all lifestyles”.
The first Uniqlo U collection, designed by Lemaire’s dedicated Paris team, will launch in Paris early July, followed by a worldwide release in time for the Fall/Winter 2016 season.
The Uniqlo U logo, which features 12 ‘U’s, represents the team effort behind the line, which will span men’s and womenswear, knits, shoes and leather accessories.
“The biggest issue was to design things that are essential enough to be timeless, and understood by everyone. Elevated basics, I call them. Our ambition is to fill the gap between what’s fashion and what’s ‘normal’,” Lemaire told Business of Fashion.
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