2015 may be Singapore’s Jubilee year, but it’s also a bumper period for those who love their fashion exhibitions.
Just think – in the past few months alone, our tiny island has seen Leather Forever and Little Room Of Wonders from Hermes, Tiffany’s worldwide debut of its Masterpieces collection and, most recently, the one-day-only Etourdissant Cartier showcasing the brand’s most dazzling contemporary pieces.
Now, to cap off the year, one last fabulous display: Louis Vuitton’s much-heralded Series 3. Singapore is only the travelling exhibition’s second stop – it debuted in London in September to great fanfare.
What will it offer? It’s hard to say exactly. The whole thing is a cutting-edge multi-sensory experience that defies categorisation. Think a sprawling sci-fi space featuring a roomful of tables with screens as tabletops showing how the brand’s artisans make its most famous pieces. A virtual catwalk. An avant garde poster room. A showcase of LV’s latest advertising campaign for Fall 2015 shot by Bruce Weber and Juergen Teller – and then so much more.
Perhaps Louis Vuitton chief executive officer Michael Burke explained it best when he told WWD, “Fashion is a circus. There’s very little discussion about the content. But you have to go into the before, the during and the after. And if you do it in an appropriate way, it’s unforgettable. We’re experimenting with how to make you feel the show more intensely than being at the show.”
Even more exciting is Series 3’s Singapore location, which was kept hush-hush for a time. Remember the over-water pavilion at Marina Bay Sands where Avalon and Pangaea once were? It’s now been transformed into an exhibition space, and Series 3 is the very first event to be held there. How cool is that?
The best part: You can discover it yourself from 28 November to 23 December for free. The public exhibition is open weekdays from 11am to 6pm and 11am to 10pm on weekends. Oh, and those free stickers? You can grab them from a sticker wall somewhere within – go forth and seek.
Louis Vuitton Series 3 is at Crystal Pavilion South, B2 The Shoppes At Marina Bay Sands.